BRANDING
Core to Coeur
CLIENT
Core to Coeur is an online inclusive fitness and wellness platform that connects independent instructors with students. Instructors offer curated live classes from their homes, including virtual pilates, yoga, and wellness workshops. Core to Coeur’s culture of inclusivity, accessibility, and body positivity aims to build community within femme fitness spaces.
PROJECT
After the successful soft launch of their website, Core to Coeur recognized the need for an official logo, visual brand, and documented brand guidelines. I was hired to design their logo and visual brand based on the startup’s existing voice and values. Keywords during exploration included, modern, natural, inclusive, and femme-focused.
CREDITS
Graphic Designer: Winn Osborn
DELIVERABLES
Brand guide, logo, graphics package
