SET DESIGN & MOTION GRAPHICS
Zenshine
CLIENT
Zentopia is an Oregon-based CBD beverage company. Their CBD-infused, zero-calorie seltzers and naturally caffeinated black teas aim to deliver natural stress relief to their consumers. Their tagline, “Good-for-You, Feel-Good Drinks,” reflects the brand’s health-conscious attitude and “good vibes” mindset present throughout their messaging.
PROJECT
Zentopia’s 2023 summer “Zenshine” campaign was a departure from the annual tradition of an outdoor lifestyle photo shoot with live models to a product only studio shoot. I was given a concept for a summer themed diorama and went about designing and building a sprawling beach populated with miniature figurines enjoying the sun, surf, and towering cans of Zentopia. The set was divided into two primary scenes, each representing one of Zentopia’s two drink lines, Boost and Chill. Additional vignettes with one or two figurines were arranged to be transformed into looping motion graphics for social media.
CREDITS
Agency: AHM Brands
Creative Director: Tyler James
Art Director: Sara Kubler
Set Styling/Motion Graphics Artist: Winn Osborn
DELIVERABLES
Photography for print and digital marketing, motion graphics for social media.
